Advertising is like politics… It’s all about the spin. Like the car ads that talk about how many miles you can drive on a tank of gas. I drew this cartoon after listening to one of those ads. I’m learning that when listening to ads and political speakers, it’s more important to pay attention to what they DON’T say, than what they do…
Take the car ad… First, it was an electric hybrid car and they were talking how far you could drive on a tank OF GAS… if you lived near where you work. Think about it. Most electric hybrids use the electric at low speeds and the gas power kicks in at highway speeds. The announcer was claiming you could get 600 miles on a tank of gas. He didn’t mention the part you couldn’t drive more than 30 miles from your house or over 40 mph. Is that spin…or what?
I tried to envision what a gas-powered, “600 miles per tank” vehicle would look like. I realized they weren’t talking about gas mileage… They were talking about Gas STORAGE! It doesn’t matter how many mpg you get… if you have a big enough tank! Take that way of thinking to the next level and soon they’ll be talking about vehicles that can go 1,000 miles on a tank of gas.
I only have one question… Where are you going to be able to park it?