APPLE GOES AFTER THE SENIOR MARKET WITH NEW CELL PHONE.

When APPLE announced they were making an iPHONE 4 that would work on Verizon, I instantly knew what their next product would be.  A product aimed at their largest, untapped market ….  SENIOR CITIZENS!

Verizon spent millions touting their “Can you hear me now?” theme.  Now that they’ve teamed with APPLE, what would be more logical than a product that solves the major drawback for Seniors when using technological devices?  SMALL PRINT!  It is a natural and logical step to blend the iPAD size with the features of the iPHONE 4 to go after Seniors.

Couple that with a tweak in their advertising theme and it will be a “BABY BOOMER BONANZA!”  It will create the perfect storm for marketing to an aging population because it would include over-sized speakers for the hard of hearing.  It doesn’t get any better than that!

Now… Would it be too much to ask for a manual in LARGE PRINT?… with lots of pictures for those of us who are “technologically impaired”?

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